Why is Behavior Change so Hard?

Understand why people struggle to break unhealthy habits.
People want to be healthy, but research shows that desire doesn’t always translate into action. And worse? Even the people who do take action, struggle to make changes stick. So why is behavior change so hard? Before you can help your population succeed, it’s helpful to understand what you’re up against.

Read this white paper to learn:

  • Why populations need healthy behavior change
  • What five leading behavior change models can teach us
  • How nine common barriers sabotage healthy behavior change

Get the White Paper
Want to learn more about changing behavior in your population? Check out our behavior change infographic.