Understand why people struggle to break unhealthy habits.
People want to be healthy, but research shows that desire doesn’t always translate into action. And worse? Even the people who do take action, struggle to make changes stick. So why is behavior change so hard? Before you can help your population succeed, it’s helpful to understand what you’re up against.
Read this white paper to learn:
Why populations need healthy behavior change
What five leading behavior change models can teach us
How nine common barriers sabotage healthy behavior change
Get the White Paper
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