Webinar Replay

The Role of Machine Learning in Behavior Change

There is no one-size-fits-all solution to health behavior change.

Some people only change behavior if it is presented in the form of a game, others respond to social interactions. At Fitbit R&D, we are interested in answering some fundamental questions:

  • What motivates a person to lead a healthier life?
  • What is a real or perceived barrier for change?
  • How can Fitbit help increase users' ability to make changes?
Answering these questions requires a multi-disciplinary approach. We take advantage of health science, behavior science, behavioral economics, and machine learning to deliver interventions. In this webinar, we will review how machine learning is a key capability in making any solution smart and more personalized.
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Hulya Emir-Farinas
Director of Data Science
Evelina Nedlund
Associate Editor
Employee Benefits News and Employee Benefits Adviser